Your Annual Appeal is here, and you realize—so much of its success depends on how you market it! To help you stay organized and strategic, here’s an Annual Appeal Toolkit with key ways to share your appeal effectively on digital platforms:
Annual Appeal Video
Pro Tip: Keep it focused. Rather than trying to showcase everything the appeal funds, tell one compelling story that connects emotionally and then tie it to the broader impact of the appeal.
Social Media Strategy
Post one engaging image per week in the lead-up to your main appeal weekend. Avoid overwhelming your audience with constant reminders—instead, highlight a different aspect each week to keep the appeal top of mind while diving deeper into its impact.
Ideas for Social Media Posts:
- Video Invitation – Have your bishop or pastor record a short video inviting people to give.
- Highlight Key Appeal Areas – Repurpose still images from brochures, mailings, or other materials to feature what the appeal supports.
- Testimonial Videos – Ask individuals involved in ministries funded by the appeal to share personal stories about how it has impacted their lives.
Pro Tip – Carousel posts currently rank high in the algorithm so make sure to have more than one image in your posts.
Email Marketing
Craft a story-driven email campaign that integrates powerful testimonies from those who have benefited from the Annual Appeal. Weave these stories into your regular diocesan or parish emails. Then, close with a dedicated appeal email (or series of emails) making a direct and compelling ask for support.
Bulletin Inserts & Digital Ads
- Provide bulletin inserts to parishes, ensuring the appeal stays visible even after in-pew giving weekend.
- Include a QR code linking directly to the donation page for easy access.
- Create a digital version of the insert—such as an email header or ad—that parishes can use in their own communications in the weeks following the appeal weekend.
Impact House can help create marketing plans for your Annual Appeal and all of the content you need for that campaign.
If you would like Impact House to review your current Annual Appeal marketing plan, schedule a free consultation call.
