Family Renewal Project
Catholic Nonprofit Marketing: Fractional CMO & Full-Service Marketing
Impact House Group was initially brought in to support Family Renewal Project’s annual banquet communications. Today, Impact House Group provides fractional CMO leadership and full-service Catholic nonprofit marketing support, giving FRP access to senior-level strategy alongside an internal team of graphic designers, web development, copywriters, social media specialists, and video professionals.
Services Provided
- Fractional CMO leadership integrated into FRP’s leadership Team
- Marketing strategy, planning, and prioritization
- Social media management and content creation
- Graphic design for digital and print communications
- Biweekly eNews and email marketing
- Website updates and development support
- Copywriting and messaging
- Event marketing and promotional campaigns
- Marketing workflows and intake systems
- Strategic growth initiatives including lead magnets, formation content, and audience development
The Results
- One accountable marketing leader helping translate organizational priorities into strategy and execution
- A more streamlined system for managing marketing requests and reducing internal bottlenecks
- Consistent execution across social media, email, web, print, design, and video
- Marketing leadership integrated directly into FRP’s broader organizational leadership
- Greater capacity to move beyond event promotion into storytelling, formation content, lead generation, and long-term audience development
- Access to a multidisciplinary marketing team without having to build the same capabilities in-house
Leslie’s active role on the FRP Leadership Team combined with her strategic marketing expertise and alignment with our core values, makes IHG an invaluable asset in advancing our mission.
Donna Burry, Co-Founder and Executive Director Emeritus
